Kamis, 31 Oktober 2013

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Have you ever wondered what goes through the mind of a man when he's feeling sexually frisky? His thoughts, his feelings, his urges and sensations? How does he enjoy himself or how does he suffer? This story goes deep into the psyche of a male who swallowed a powerful aphrodisiac served as:

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  • Sales Rank: #1705376 in eBooks
  • Published on: 2014-02-12
  • Released on: 2014-02-12
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Some good qualities, but gets repetitive
By Amazon Customer
On the plus side, the author really does a nice job of capturing how it feels to be all wound up with no relief in sight. On the other hand, the story is kind of silly and longer than it needs to be, and the stream of consciousness style gets repetitive after awhile

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Rabu, 30 Oktober 2013

[P628.Ebook] Ebook Download Our America: Life and Death on the South Side of Chicago, by LeAlan Jones, Lloyd Newman

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Our America: Life and Death on the South Side of Chicago, by LeAlan Jones, Lloyd Newman

Through two award-winning National Public Radio documentaries, and now this powerful book, LeAlan Jones and Lloyd Newman have made it their mission to be loud voices from one of this country's darkest places, Chicago's Ida B. Wells housing project. Set against the stunning photographs of a talented young photographer from the projects, Our America evokes the unforgiving world of these two amazing young men, and their struggle to survive unrelenting tragedy. With a gift for clear-eyed journalism, they tell their own stories and others, including that of the death of Eric Morse, a five-year-old who was dropped to his death from the fourteenth floor of an Ida B. Wells apartment building by two other little boys.
Sometimes funny, often painful, but always charged with their dream of Our America, LeAlan Jones and Lloyd Newman reach out to grab your attention and break your heart.

  • Sales Rank: #37003 in Books
  • Published on: 1998-05-01
  • Released on: 1998-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .60" w x 6.12" l, .52 pounds
  • Binding: Paperback
  • 208 pages

Amazon.com Review
This heartbreaking and inspiring book goes a long way toward fulfilling the wish one of its authors, LeAlan Jones, makes in his epigraph: "You must learn our America as we must learn your America, so that, maybe, someday, we can become one." Based on hours and hours of taped interviews that Jones and Lloyd Newman, two high school students, conducted for two National Public Radio documentaries they prepared in 1993 and 1995, Our America is a no-holds-barred look at the devastatingly poor Chicago neighborhood in which they live. It's a world where elementary school students learn about sex and drugs before they learn how to read, and where many boys do not expect to live to be 20. You finish the book marveling not that so many of those who people it are trapped, but wondering that anyone survives at all.

From Library Journal
When they were 13, Jones and Newman gained notoriety by telling personal stories of life in the poor, violent, and desolate world of Chicago's Ida B. Wells Homes in the award-winning National Public Radio (NPR) documentaries "Ghetto Life 101" and "Remorse: The 14 Stories of Eric Morse." Drawing from more than 100 hours of tapes unused in the original broadcasts, the now 17-year-old authors, with assistance from NPR producer Isay, have created a frank and provocative view of America's minorities from the inside out and bottom up. Scrutinizing life in their poor South Side neighborhood through the experiences of friends, families, and teachers, the authors reveal how disenfranchised from mainstream America the ghetto has become. Jones poignantly states in the opening, "We live in a second America where the laws of the land don't apply and the laws of the street do." A powerful, rousing message for all concerned readers.?Michael A. Lutes, Univ. of Notre Dame Lib., Ind.
Copyright 1997 Reed Business Information, Inc.

From Kirkus Reviews
Stark testimony from two black teenage boys who live in, and report from, the nation's worst urban nightmare. Isay, a leading broadcast journalist, gave voices to America's most socially challenged youth by giving tape recorders to budding journalists in Chicago's notorious South Side housing projects. With Isay's guidance, Jones and Newman produced award-winning documentaries on NPR that were aired as ``Ghetto Life 101'' and ``Remorse: The 14 Stories of Eric Morse.'' The latter production, which dominates this book of transcripts from the broadcast tapes, probes an infamous incident in which two boys, 10 and 11 years old, dropped five-year-old Eric Morse to his death from the top of their public-housing high-rise. Our amateur but persistent reporters record significant facts and opinions from the relatives of America's youngest convicted murderers (each family blames the other's son for instigating the crime). The larger crime here is massive unemployment, which fosters despair and its familiar retinue of substance abuse, teen pregnancy, and gang violence. Gunfire is so prevalent that the youngsters discuss ducking away from daily fusillades of bullets as though they were dodging a summer thunderstorm. Says Jones, ``In Vietnam, them people came back crazy. I live in Vietnam, so what you think I'm gonna be?'' The book's many photographs by John Brooks, another young survivor of the projects, powerfully capture these shell-shocked faces and landscapes. By book's end, college-bound Jones has outpaced his struggling friend Newman, demonstrating perhaps how an absent father can be better than an openly self-destructive one. Readers can be both cheered and dismayed by the fact that only Jones's extraordinary luck and talent have bumped him off the penitentiary/cemetery track. This rough yet eloquent report from the edge of humanity forcefully reminds us that a new generation is even now struggling to survive on our urban battlefields, and to escape. (60 Minutes feature) -- Copyright �1997, Kirkus Associates, LP. All rights reserved.

Most helpful customer reviews

15 of 15 people found the following review helpful.
Our America
By L. S. Muscato
Our America, a book by two young boys from a housing project on the South Side of Chicago, is raw and beautiful all at once. It tells the story of the authors, LeAlan Jones and Lloyd Newman, as they make their way in the Ida B. Well's housing project and tell the story of a five year-old's death from one of the buildings. The book, which was written by the boys in collaboration with author David Isay, is part journalism, part activism and part reflection. It takes a very factual look at the events of the child's death, there are transcriptions from interviews, and there are their own ramblings and editorializing about what's going on in their part of the country.

The boys become involved simply by bringing their notebooks, pens, tape recorders, cameras (and their instincts) to their own neighborhood. Interview subjects include teachers, young children, cousins, neighbors, the chairman of the Chicago Housing Authority, police officers and lawyers. Their approach is direct and simple - they ask the tough questions of the people in charge. For example, Lloyd asks the CHA chairman, "Would you want your kids growing up in these public houses?" With the help of David Isay, LeAlan and Lloyd become the chroniclers of their particular time and place.

The book's readability level is low - at maximum, it's on a fifth grade level in terms of vocabulary and sentence structure. However, the themes and issues developed in the book are far more advanced. Students of any age level in high school should be able to grasp the content and then think critically about the issues it presents around racism, poverty, gang violence, family structure and public housing. It is a book aimed not only at young people but also the adults in power, the people who make the decisions that affect the poor.

Our America is not something to pick up for light Saturday afternoon reading, or to help you forget about the troubles of the world. Instead it's a book to crack open the minds of two young boys living an all-too-common reality, and face both the issues and the joys that they see every day. Its literary value is lesser than its cultural significance, one of the few books written by young African Americans and one of the few resources for genuine information about what their lives are like.

Our America is published by Pocket Books, a division of Simon & Schuster, 1997.

10 of 11 people found the following review helpful.
The voice of the voiceless
By S. Maae
If you are looking for a literary masterpiece, then this is not the book for you. If you are looking for riveting, real-life drama, read this book. LeAlan Jones and Lloyd Newman live in the Ida B. Wells project of Chicago. At 13 and 14 they were offered the opportunity to be journalists and to tell their stories. The book chronicles three years of their lives. They have a mission in writing this book. They want us to learn about their America, "Where we live is a second America where the laws of the land don't apply and the laws of the street do. You must learn Our America as we must learn your America, so that maybe, someday we can become one." They are pleading for those of us who don't live in the projects to find out about those who do.

Because the book is written as a script of the interviews they did, we get a sense of the real lives of the people in the projects. Alcoholism, drug addiction, violence are all a part of the everyday struggle. There are elements of hope too, found in teachers who care and a grandmother and sisters who are there for these kids.

The boys become investigative reporters as they try to find out the truth behind the murder of a 5-year-old child who was dropped from the 14th floor window of the projects by two other kids over a dispute about candy. They even talk to the attorneys and the police.

I'm glad I read Our America. I needed to hear these stories from those who rarely get an opportunity to express themselves. As someone who grew up in the suburbs, I take too much for granted.

10 of 11 people found the following review helpful.
Stole my breath
By A Customer
"Our America" was assigned reading for my course in Child Social Policy. It grabbed me from page one and I could not put it down until it was through (and then I read parts over again). LeAlan and Lloyd walk you down the streets of Chicago and let you have a little peek into their reality -- a world where violence and death are a part of every day life, and instead of focusing on grades in school, children must worry about survival. These young men represent so many children with talents and dreams and potential who are raised in an infertile, even poisonous environment. I wish everyone would read this book and realize that "America" shouldn't change when you cross the tracks.

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Selasa, 29 Oktober 2013

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  • Published on: 1996-04-01
  • Binding: Paperback

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The Library of Alexandria is an independent small business publishing house. We specialize in bringing back to live rare, historical and ancient books. This includes manuscripts such as: classical fiction, philosophy, science, religion, folklore, mytholog

  • Sales Rank: #1494971 in eBooks
  • Published on: 2012-12-27
  • Released on: 2012-12-27
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Wonderful book about the power of our thoughts
By Bostonian
The following excerpt from the book inspires me to become a more conscious observer of my thoughts and the world around me: "Our mind is the master of life and we become the possessor of the Kingdom of Heaven when we have realized the power of thought and the concentration upon our life. It is because of the absence of such knowledge that one does not value that divine spark which is in oneself; and by being unconscious of it, one goes down and down, til one reaches the deepest depths."

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A Healing: Mental Purification, by Hazrat Inayat Khan PDF
A Healing: Mental Purification, by Hazrat Inayat Khan PDF

Senin, 28 Oktober 2013

[D944.Ebook] Get Free Ebook Art History Portables Book 6 (5th Edition), by Marilyn Stokstad, Michael Cothren

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Art History Portables Book 6 (5th Edition), by Marilyn Stokstad, Michael Cothren

The most student-friendly, contextual, and inclusive survey is now personalized, digital, and mobile for today’s students.

Art History 5th edition continues to balance formal analysis with contextual art history in order to engage a diverse student audience. �Authors Marilyn Stokstad and Michael Cothren- both scholars as well as teachers- share a common vision that survey courses should be filled with as much enjoyment as learning, and that they should foster an enthusiastic, as well as an educated, public for the visual arts.����

This revision is the strongest and most comprehensive learning program for measuring student progress and improving student success in attaining the outcomes and goals of the art history survey course. Not only does the text address four overarching goals of the survey course, the new MyArtsLab further develops and reinforces these outcomes and skills with market-leading learning tools such as personalized study plans for each student and multimedia assets geared towards addressing different learning styles and abilities, such as chapter audio, student videos, Closer Looks, architectural panoramas and much more. The end result is a complete learning program designed to increase students’ success with a personalized, digital and a highly mobile learning experience.��

A better teaching and learning experience

This program will provide a better teaching and learning experience–for you and your students.�Here’s how:

  • Personalize Learning – MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructors gauge individual and class performance.
  • Go Digital — Pearson Custom eText provides instructors and students with a whole new online customizable learning experience.
  • Go Mobile — Make learning easy and convenient with our on-the-go eTexts and key learning applications.
  • Improve Critical Thinking — Key Learning Outcomes encourage students to think critically about visual arts as part of the larger world.
  • Engage Students — Updated scholarship, MyArtsLab, and the readability of the text provide a wonderful engaging student experience.
  • Support Instructors — With a wealth of online resources, instructors have videos, images, and teaching support materials to create a dynamic, engaging course.�

NOTE: MyArtsLab does not come automatically packaged with this text.

If you want just Art History Portable Book 6 with MyArtsLab order the ISBN below:

0205949371/ 9780205949373 Art History, Portable Book 6 Plus NEW MyArtsLab with eText -- Access Card Package

Package consists of:

0205206565 / 9780205206568 NEW MyArtsLab with Pearson eText -- Valuepack Access Card

0205877567 / 9780205877560 Art History Portable Book 6

If you want the complete Art History with MyArtsLab order the ISBN below:

0205949487 / 9780205949489 Art History Plus NEW MyArtsLab with eText -- Access Card Package

Package consists of:

0205206565 / 9780205206568 NEW MyArtsLab with Pearson eText -- Valuepack Access Card

0205873472 / 9780205873470 Art History

  • Sales Rank: #58161 in Books
  • Brand: Stokstad, Marilyn/ Cothren, Michael W.
  • Published on: 2013-01-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x .80" w x 8.90" l, .0 pounds
  • Binding: Paperback
  • 272 pages

Review

“An excellent resource accessible to first-year and other students, but full of information to keep all readers interested through excellent writing and examples. It is beautifully illustrated and the electronic support is superb.”

����-�William Ganis, Wells College

“Thorough, thought-provoking...Excellent imagery and great plans and photos of architecture.”

����-�Elizabeth Olton, The University of Texas at San Antonio

“Stokstad/Cothren offers students access to knowledge about global art and its historical contexts while presenting information in a manner that will entice students to actually want to learn more.”

����-�Eleanor Moseman, Colorado State University

“Comprehensive. Intelligent, yet accessible for students. Provides strong historical and geographical context and framework for the students, as well as detailed analyses of works of art from cultures around the globe.”

����-�Deborah Haynes, University of Colorado, Boulder

“Good historical overview, good quality images (including those available for us digitally – thank you), excellent digital resources.”

����-�Denise Budd, Bergen Community College

About the Author

Marilyn Stokstad, teacher, art historian, and museum curator, has been a leader in her field for decades and has served as president of the College Art Association and the International Center of Medieval Art. In 2002, she was awarded the lifetime achievement award from the National Women’s Caucus for Art. In 1997, she was awarded the Governor’s Arts Award as Kansas Art Educator of the Year and an honorary degree of doctor of humane letters by Carleton College. She is Judith Harris Murphy Distinguished Professor Emerita at the University of Kansas, Lawrence. She has also served in various leadership capacities at the University’s Spencer Museum of Art and is Consultative Curator of Medieval Art at the Nelson-Atkins Museum of Art in Kansas City, Missouri

Michael W. Cothren is Scheuer Family Professor of Humanities and Chair of the Department of Art at Swarthmore College, where he has also served as Coordinator of Medieval Studies and Chair of the Humanities Division.� Since arriving at Swarthmore in 1978, he has taught specialized courses on Medieval, Roman, and Islamic art and architecture, as well as seminars on visual narrative and on theory and method, but he particularly enjoys teaching the survey to Swarthmore beginners.� His research and publications focus on French Gothic art and architecture, most recently in a book on the stained glass of Beauvais Cathedral entitled Picturing the Celestial City.� Michael is a consultative curator at the Glencairn Museum in Bryn Athyn, Pennsylvania. He has served on the board of the International Center of Medieval Art and as President both of the American Committee of the International Corpus Vitrearum and of his local school board. When not teaching, writing, or pursuing art historical research, you can find him hiking in the red rocks around Sedona, Arizona.

Most helpful customer reviews

54 of 55 people found the following review helpful.
A Masterpiece...
By FrKurt Messick
Marilyn Stokstad has put together a real masterpiece of art history with her book, Art History. In collaboration with Bradford Collins, and with contributed chapters from Stephen Addiss, Chu-tsing Li, Marylin Rhie and Christopher Roy, this large volume published by noted art publishers Henry N. Abrams, Inc. is deserving of pride of place on any art bookshelf.
The scope of this work is as broad as is the expanse of human history. Indeed, the first chapter begins with a survey of prehistoric art and prehistory. Spanning all the ancient cultures, there are chapters devoted to the art of the ancient Near East, Egypt, the Aegean, Etruscan and Roman art, Christian, Jewish and Byzantine art, Islamic art, the art of India, China, Japan, the Americas and Africa. And from there, it gets complicated!
This book tackles all the issues of art: philosophical considerations (the relationship between art and reality, and the meaning and importance of beauty in art), focus on artists in general and in particular, society's relationship to art, including the role of the patron, the importance of museums, and an investigation that goes behind the phrase, 'I know what I like.'
'Art history, in contrast to art criticism, combines the formal analysis of works of art--concentrating mainly on the visual elements in the work of art--with the study of the works' broad historical context. Art historians draw on biography to learn about artists' lives, social history to understand the economic and political forces shaping artists, their patrons, and their public, and the history of ideas to gain an understanding of the intellectual currents influencing artists' work.'
In addition to presenting a history of art, Stokstad and her contributors also present an introduction to various aspects of art appreciation, without with art history loses much meaning. Each chapter has an explanation of the techniques that were developed and important during the time under examination (for instance, lost wax casting, glassamking and Egyptian faience, Japanese woodblock technique, and Islamic carpet making, among many others, are illustrated in detail to enhance the knowledge and appreciation of the finished art works). Each chapter and time period also has a section entitled Elements of Architecture, which include discussion on elements from pyramids to skyscrapers and much in between.
The text is clear and concise, carefully explaining technical terms when they are used, and then using them sparingly. Every page is a visual feast, with full colour plates of photographs of paintings, sculpture, artists, locations, or architectural examples in great form, as Henry N. Abrams, Inc. publishers are famous for doing. There are literally thousands of illustrations, as there are often many per page; almost no page is without one, and the book is nearly 1200 pages long.
As an aid for those who will use this book for more scholarly purposes, there is an extensive bibliography in the back, in three classifications of listings -- general surveys and art history references, a selected list of art history journals, and then a chapter-specific directory of further reading for each art topic/period. Additionally, it has after the bibliography as Website Directory of Museums, which includes museums in every state in the United States and most major museums around the world. The index includes listings by artist, period, topic, and particular works of art.
This book has been intended to be useful as a text for a course in art appreciation, but also designed to be a joy to read for the casual reader who might not want an academically rigourous presentation. As Stokstad says in her preface, the intention was make this book itself a work of art, and in that task she has succeeded admirably.

22 of 22 people found the following review helpful.
A masterpiece
By FrKurt Messick
Marilyn Stokstad has put together a real masterpiece of art history with her book, Art History. In collaboration with Bradford Collins, and with contributed chapters from Stephen Addiss, Chu-tsing Li, Marylin Rhie and Christopher Roy, this large volume is deserving of pride of place on any art bookshelf.

The scope of this work is as broad as is the expanse of human history. Indeed, the first chapter begins with a survey of prehistoric art and prehistory. Spanning all the ancient cultures, there are chapters devoted to the art of the ancient Near East, Egypt, the Aegean, Etruscan and Roman art, Christian, Jewish and Byzantine art, Islamic art, the art of India, China, Japan, the Americas and Africa. And from there, it gets complicated!

This book tackles all the issues of art: philosophical considerations (the relationship between art and reality, and the meaning and importance of beauty in art), focus on artists in general and in particular, society's relationship to art, including the role of the patron, the importance of museums, and an investigation that goes behind the phrase, 'I know what I like.'

'Art history, in contrast to art criticism, combines the formal analysis of works of art--concentrating mainly on the visual elements in the work of art--with the study of the works' broad historical context. Art historians draw on biography to learn about artists' lives, social history to understand the economic and political forces shaping artists, their patrons, and their public, and the history of ideas to gain an understanding of the intellectual currents influencing artists' work.'

In addition to presenting a history of art, Stokstad and her contributors also present an introduction to various aspects of art appreciation, without with art history loses much meaning. Each chapter has an explanation of the techniques that were developed and important during the time under examination (for instance, lost wax casting, glassamking and Egyptian faience, Japanese woodblock technique, and Islamic carpet making, among many others, are illustrated in detail to enhance the knowledge and appreciation of the finished art works). Each chapter and time period also has a section entitled Elements of Architecture, which include discussion on elements from pyramids to skyscrapers and much in between.

The text is clear and concise, carefully explaining technical terms when they are used, and then using them sparingly. Every page is a visual feast, with full colour plates of photographs of paintings, sculpture, artists, locations, or architectural examples in great form, as Henry N. Abrams, Inc. publishers are famous for doing. There are literally thousands of illustrations, as there are often many per page; almost no page is without one, and the book is nearly 1200 pages long.

As an aid for those who will use this book for more scholarly purposes, there is an extensive bibliography in the back, in three classifications of listings -- general surveys and art history references, a selected list of art history journals, and then a chapter-specific directory of further reading for each art topic/period. Additionally, it has after the bibliography as Website Directory of Museums, which includes museums in every state in the United States and most major museums around the world. The index includes listings by artist, period, topic, and particular works of art.

This book has been intended to be useful as a text for a course in art appreciation, but also designed to be a joy to read for the casual reader who might not want an academically rigourous presentation. As Stokstad says in her preface, the intention was make this book itself a work of art, and in that task she has succeeded admirably.

27 of 28 people found the following review helpful.
Superb overview & reference!
By A Customer
This book is simply wonderful. It is indeed physically ponderous (this 2nd edition is one very, very large book, not two slipcased books as shown in some illustrations). However, its content easily compensates for its considerable bulk. All historical periods of art history are chronicled, with copious illustrations well-produced and nearly all in color. The text is incisive and easy to follow, yet never boring.
I recommend this book to any and all art lovers, whether beginners, advanced students, or just those who desire a comprehensive reference for library or home use. I personally consider this publication a better choice than the otherwise excellent Janson "History of Art" for most readers-- the writing is just more user-friendly, in my opinion (and the content is more inclusive, especially regarding non-Western art).

See all 107 customer reviews...

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Sabtu, 12 Oktober 2013

[E780.Ebook] Get Free Ebook Sustainability Marketing: A Global Perspective, by Frank-Martin Belz, Ken Peattie

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Sustainability Marketing: A Global Perspective, by Frank-Martin Belz, Ken Peattie

Sustainability Marketing: A Global Perspective, by Frank-Martin Belz, Ken Peattie



Sustainability Marketing: A Global Perspective, by Frank-Martin Belz, Ken Peattie

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Sustainability Marketing: A Global Perspective, by Frank-Martin Belz, Ken Peattie

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers.

The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented ‘4Ps’; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.

  • Sales Rank: #313780 in Books
  • Published on: 2012-10-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.22" h x .80" w x 7.40" l, 1.40 pounds
  • Binding: Paperback
  • 352 pages

From the Back Cover

This new and extended second edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented ‘4Ps’; and finally, an analysis of how marketing can go beyond responding to social change and contribute to the transformation of a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.

The book is ideally suited to both students and practitioners at many different levels and disciplines including marketing, innovation, CSR, sustainability or environmental management. A comprehensive package of supplementary materials is available at www.sustainability-marketing.com and www.wiley.com/college/belz. All chapters include learning objectives and discussion questions, and the key issues are illustrated throughout with case studies, practical examples and research data drawn from a wide range of countries and industries. This second edition provides new cases, a wider geographic scope and more in-depth analysis and exploration of the key issues that made the first edition winner of the VHB ‘Best Textbook of the Year’ Award for 2010. It demonstrates the role of sustainability in driving innovation within businesses and markets, and in transforming marketing so that instead of helping to consume our environment, it works to sustain it.

About the Author

The authors have over 40 years of research experience between them and many years experience of teaching sustainability marketing concepts in the classroom.

Frank-Martin Belz is Professor at the Technische Universit�t M�nchen (TUM School of Management).

Ken Peattie is Professor at Cardiff Business School where he is also the Director of the ESRC Research Centre for Business Relationships, Accountability, Sustainability and Society (BRASS).

Most helpful customer reviews

0 of 0 people found the following review helpful.
This book provides a nice 'bridge' between traditional strategic marketing and what most likely ...
By Gary A. Schuetz
First semester I am teaching from this textbook in a course entitled 'Managing Sustainable Brands.' This text is replacing several smaller paperback booklets that my students did not find very interesting. This book provides a nice 'bridge' between traditional strategic marketing and what most likely will become the marketing of future generations. It is a bit 'ahead of the times,' but that is what universities are suppose to be.

My only suggestion for improving this textbook is that it lacks the visual breaks/illustrations/advertising that today's college students have come to expect in all their textbooks. Far too many page-after-page of reading without a visual break. Hard to maintain even graduate students attention for long periods of time without more visual stimulation.

0 of 0 people found the following review helpful.
School book
By Jonathan Butler
Great information in the book just don't like the book! The product was as it was represented in the ad good condition saved myself 30 bucks!

See all 2 customer reviews...

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[A956.Ebook] Ebook Download Transnational Commercial Law: Primary Materials, by Roy Goode, Herbert Kronke, Ewan McKendrick, Jeffrey Wool

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Transnational Commercial Law: Primary Materials, by Roy Goode, Herbert Kronke, Ewan McKendrick, Jeffrey Wool

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This companion to Transnational Commercial Law: Text, Cases and Materials contains up-to-date primary materials for students without linking commentary.

This compilation of instruments covers areas such as treaty law, contracts, electronic commerce, international sales, agency and distribution, international credit transfers and bank payment undertakings, international secured transactions, cross-border insolvency, securities settlement and securities collateral, conflict of laws, civil procedure, and commercial arbitration

  • Sales Rank: #4981212 in Books
  • Published on: 2007-08-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.50" h x 1.80" w x 9.60" l, 3.50 pounds
  • Binding: Paperback
  • 926 pages

Review
"This new compilation of major international commercial law texts, with incisive commentary, is long overdue and is produced by authors of long experience in the field. It will be an invaluable resource for academic researchers and practitioners alike."
--Hal Burman, Executive Director, US State Department Advisory Committee on Private International Law
"A first-class and comprehensive compilation of transnational commercial law instruments with excellent commentaries written by leading international experts--this is an outstandingly useful work."
--Philip Wood, Special Global Counsel, Allen & Overy, Visiting Professor/Distinguished Visiting Fellow at the Universities of Oxford, Cambridge and London

About the Author

Sir Roy Goode is Emeritus Professor of Law in the University of Oxford and Emeritus Fellow of St John's College, Oxford.

Herbert Kronke is Secretary-General of UNIDROIT, Rome, and Professor of Law at the University of Heidelberg.
Professor Ewan McKendrick is at Lady Margaret Hall, Oxford.

Jeffrey Wool is a Partner of Perkins Coie, Washington and Secretary to the Aviation Working Group.

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Rabu, 09 Oktober 2013

[I457.Ebook] Download Making Reading Relevant: The Art of Connecting plus NEW MyReadingLab with eText -- Access Card Package (3rd Edition), by Teri Quick, Diane

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Making Reading Relevant is a brief, intermediate-level reading text that manages to address all of the topics and issues needed to conduct productive and meaningful courses.

The authors designed Making Reading Relevant to be flexible: it may be used as the primary textbook for the course or as a reference tool to supplement the use of outside reading materials (primary sources). Overall, the authors stress the application of reading strategies (using primary reading sources as the basis of the content) so students learn to become better, more efficient readers–not by just reading about how to read, but by applying skills to reading real sources.

This edition of�Making Reading Relevant�is supported by an enhanced MyReadingLab course, which offers text-specific exercises within the Learning Path, all of which feed into the MyReadingLab Gradebook.�

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0321888669 / 9780321888662 Making Reading Relevant: The Art of Connecting 3/e

  • Sales Rank: #1250277 in Books
  • Brand: Brand: Longman
  • Published on: 2013-02-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .60" w x 5.90" l, .70 pounds
  • Binding: Paperback
  • 192 pages
Features
  • Used Book in Good Condition

About the Author

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Five Stars
By Zeferino Hernandez
nice product excellent seller.

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Kamis, 03 Oktober 2013

[W792.Ebook] Free PDF Daniel 1-7: Prophecy As History (Abundant Life Bible Amplifier), by William H. Shea

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Daniel 1-7: Prophecy As History (Abundant Life Bible Amplifier), by William H. Shea

  • Sales Rank: #3583383 in Books
  • Published on: 1996-05
  • Original language: English
  • Dimensions: 9.25" h x 6.25" w x .75" l,
  • Binding: Hardcover
  • 184 pages

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0 of 0 people found the following review helpful.
Five Stars
By Judith Ondricek
Would like to find Daniel 8 to end of Daniel in the Abundant Llfe series

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Daniel 1-7
By Good Gora
Great in depth study.

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Rabu, 02 Oktober 2013

[D365.Ebook] Fee Download Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!, by Gary Hennerberg

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Crack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains constant.

Marketing and sales messages often fall short because they are not aligned with how the mind naturally processes information and makes decisions. In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think. Discover how you can:

1. Identify and create the personas of your core customer segments. The twelve most observed personas are detailed for immediate adaptation.

2. Stimulate emotion through fear, uncertainty, and doubt.

3. Calm the mind with your solution to enable clearer thinking.

4. Properly position, or reposition, your product or organization to initiate new short-term memory.

5. Use storytelling to deepen the new memory and convert it to long-term memory.

6. Logically interpret your sales presentation offer and create a compelling conclusion.

7. Persuade and lead your prospects to a sense of self-permission to buy.

Overlaying these proven concepts onto each of the twelve defined personas, Hennerberg shows you how to powerfully transform marketing campaigns that move prospects to action.

Once your message and personas are aligned, you now are equipped to solve the puzzle of getting your prospective customers to YES!

  • Sales Rank: #1089571 in eBooks
  • Published on: 2016-01-26
  • Released on: 2016-01-26
  • Format: Kindle eBook

Review
"'How-to' marketing books regularly examine the nuts and bolts of tapping the latest channel or category--so much surface tinkering. By the next day, though, that channel has died or morphed, and the concepts and techniques are yesterday's irrelevant news.Crack the Customer Mind Code dives deep below the surface, into the workings of the mind, how people become attracted to your message, and take themselves through to their decision.When you pore over the matrices of specific examples of how each of the seven mind pathways across Hennerberg's twelve identified buyer persona types, you become abundantly armed with a powerful, new toolset to immediately tackle future marketing tasks with greater insights--transcending product, category, or channel du jour.The concepts in Crack the Customer Mind Code feel comfortably familiar at times, yet are comprehensively laid out with a succinctness and applicability I've not seen in 40 years in the business."Perry AlexanderMarketing StrategistColleague***"Gary has generously shared his innovative insights into complex marketing segmentation strategies in a very easy to understand guide. His storytelling style brings customers to life through his twelve identified persona descriptions giving anyone a roadmap to start digging into all of that big data that is often so intimidating. Actionable information, engaging process, definitely a great piece of edutainment that will challenge how you approach your marketing."Diane Stadlen, Senior Advertising and Marketing Executive***Mr. Hennerberg has written a fascinating book that goes beyond demographics and psychographics to delve into the way the human mind works to receive and process information and how marketers can use that "mind code" to their advantage. He outlines and then discusses in detail "pathways" that lead from identifying the prospective customers' personas through the final stage of "permission to act." � � � � � � � � � � � � � � � � � � � � ��One proposition that I found intriguing is Mr. Hennerberg's recommendation that the prospective customer should first be stimulated then calmed as part of his seven pathways.Mr. Hennerberg uses twelve prototype "personas" to provide context for how messages are perceived and processed differently. The classifications postulated by the author do seem to capture the personality characteristics of the vast majority of people. I found myself identifying predominately as one persona with some characteristics of a few others. This book is more than just a theoretical dissertation. Mr. Hennerberg provides specific real-world examples and even some templates to help the reader translate the concepts into a framework for marketing activities. The last quarter or so of the book provides an abundance of specific suggestions within a matrix of his seven pathways applied to the 12 personas.Crack the Customer Mind Code slices and dices the design of customer messaging from a different perspective than any source that I have encountered. As part of the step-by-step guidance in the book the reader can, in essence, rethink his/her organization's entire approach to marketing communications. I believe that incorporating the author's ideas and ground up approach can be used as a framework to re-examine existing practices and make tweaks or major changes to enhance messaging effectiveness. �Jack HayesAdjunct Professor of Marketing (Retired)DeVry Keller Graduate School of Management***

From the Author
Crack the Customer Mind Code weaves a deeply personal story about the inner-workings of my mind along with my life's work as a marketing consultant and copywriter.�As a child, little did I know that my own mind mystery and curiosity would ultimately become a strength with good coming from it. In Crack the Customer Mind Code, you'll read the story of my struggle with a compulsive disorder that profoundly impacted my childhood, teen years, and even my early adult years.�

From the Back Cover
Crack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains constant.�Marketing and sales messages often fall short because they are not aligned with how the mind naturally processes information and makes decisions. In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think. Discover how you can:�1. Identify and create the personas of your core customer segments. The twelve most observed personas are detailed for immediate adaptation.�2. Stimulate emotion through fear, uncertainty, and doubt.3. Calm the mind with your solution to enable clearer thinking.�4. Properly position, or reposition, your product or organization to initiate new short-term memory.�5. Use storytelling to deepen the new memory and convert it to long-term memory.6. Logically interpret your sales presentation offer and create a compelling conclusion.�7. Persuade and lead your prospects to a sense of self-permission to buy.�Overlaying these proven concepts onto each of the twelve defined personas, Hennerberg shows you how to powerfully transform marketing campaigns that move prospects to action.Once your message and personas are aligned, you now are equipped to solve the puzzle of getting your prospective customers to YES!�

Most helpful customer reviews

0 of 0 people found the following review helpful.
With the right 'combination' any lock will reveal it's secrets.
By Eric S. Zipp
Everyone is different, that's what makes life 'interesting'... and... at times, challenging. Underneath, each person reacts to the stimuli which resonates with their 'hot-button'. What's really cool is that if you know what to look for, you can identify what drives that person and once you have identified the 'type' you can tailor your interaction with them to maximize their attention and interest in the topic you are sharing.

The key is knowing what to look for and then how to correctly recognize and identify the persona of your client or the person your dealing with. Gary Hennerberg takes the mystery out of this process and lays out plan in logical fashion like a road map. The skills mastered within this book certainly will improve your efforts in Marketing, but it goes far beyond that single application. In life you 'market/sell' your ideas to people you meet every day... whether it is 'bargaining' with your kids, deciding a course of action with your spouse, or just haggling over the price of an item in a flea-market. This skill set will arm you with 'knowledge' and leave you better prepared to handle whatever life throws at you.

“Crack the Customer Mind Code” is an easy and interesting read which will open doors with were previously hidden from you (aren't you tired of being on the wrong side of that door?).

0 of 0 people found the following review helpful.
CRACK THE CODE is a good fast read
By Peter Fogel
Gary Hennerberg is a master copywriter, master marketer and most importantly, a master story teller. CRACK THE CUSTOMER CODE is MUST reading for any marketer, creative director, sales force... and especially any copywriter whose livelihood depends on moving a customer to take action. As a copywriter, I find myself reading and re-reading this book picking up MORE golden nuggets that can exponetially increase my client's conversion rates. Because in the end -- that's what it's all about. We work to make our clients money. Gary really breaks down the strategies of taking your prospect (who is a suspect) and transforming him into a life time customer. Chapter 6 is an eye opener in respect to how to unblock your customers decision making process so he can calm his mind and take ACTION now. CRACK THE CODE is a good fast read. Best of all, Gary reveals some very important things about himself that will captivate his reader. Don't just read this book, put his theories into action.

0 of 0 people found the following review helpful.
A must read - clear, up-to-date look at the consumer of today.
By Donna
In my nearly 40 years as a C.P.A., business consultant and corporate financial officer, I am always on the lookout for the latest theories on business trends and customer demographics affecting the market place. Too often the materials simply rehash previous works, or treat the customer/supplier relationship as a "hard sell" or a quick fix approach. I was delighted to read Gary Hennerberg's thoughtful in-depth book "Crack the Customer Mind Code" with its clear up-to-date look at the consumer of today. The book is filled with a marketing "insiders's" wealth of information laid out in a thoughtful, richly styled, yet easy to follow narrative. I must confess, once I identified my "persona" in the prospect groups, I was anxious to see how Hennerberg wrapped up all the "seven pathways" from my head to my heart to Yes. It was spot on for me. This is a must read (and re-read) for anyone with customers, i.e. everyone.

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Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!, by Gary Hennerberg PDF

Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!, by Gary Hennerberg PDF

Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!, by Gary Hennerberg PDF
Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!, by Gary Hennerberg PDF